About Us

Listening to Your Customers

Your customers have something to tell you. How well are you listening?

How do your customers perceive your organization's service quality and performance? Market Analytics can help you find out. We assist our clients in growing and improving their businesses by creating a service-driven culture that meets, anticipates and exceeds customer needs and expectations.

The Market Analytics team is committed to customer-driven excellence that enables companies like yours to build customer trust, loyalty and satisfaction. Using proven methodologies, we can help you:

    • Understand what your customers expect from your organization... by listening to "the voice of the customer."
    • Better define your target markets by identifying your best customers and prospects... domestically and internationally.
    • Create programs that drive satisfaction by delivering quality service... to both external and internal customers.
    • Beat the competition and improve your market share... through building business and competitive intelligence.

The Market Analytics Difference

We make it our business to learn your business. Active listening is the key to our success. We learn about your business by listening to you... just as we help you learn by listening to the voice of your customers.

Insights from a team. We believe that a group of people deliver more comprehensive results to our clients. As a result, we always have a team working on each project, providing insights from various and different perspectives.

Personal focus, global understanding. Market Analytics combines personalized service and custom solutions with a broader vision and global understanding of your business and the issues you face.

Specialized experience, extensive resources. Our core team of specialists has access to additional expertise and resources through strategic partnerships with companies and individuals who are the experts in their area.

Innovative approach. Our unique approach to problem-solving includes some of the most advanced and sophisticated tools available for information exchange. We use a variety of quantitative, qualitative and experiential methodologies to understand and analyze your needs.

Our Philosophy

Our philosophy is firmly rooted in two proven business models that help drive continuous improvement in organizations:

  • The Service Profit Chain defined by the Harvard Business School shows the relationship between employee satisfaction, service value, customer retention and loyalty, and profits and growth and demonstrates the impact of employee satisfaction.

  • "Quality and Performance are judged by an organization's customers." These sentiments are clearly stated and required in the Malcolm Baldridge Award Criteria for Performance Excellence.