Services and Programs

Your company and your project are unique. So is the way we approach our engagement with you.

The Market Analytics team is recognized for innovative thinking, creativity in research design and excellence in project execution. We use proven methodologies... but we aren't limited to off-the-shelf products or "canned" techniques. In every case, we design the most efficient methods to meet your specific needs.

In today's global marketplace, listening to your customers may require foreign-language skills or awareness of cultural differences.

Whether your organization is competing locally, nationally, or globally, or reaching out to ethnic consumers, the Market Analytics team can design specialized programs to meet your needs. Our capabilities range from cross-cultural and diaspora market research, to multi lingual focus groups.

Here is an overview of our services and programs:

Customer Satisfaction
Marketing
Customer Satisfaction and Tracking Advertising and Promotion Studies
Customer Complaint AnalysisAttitude and Usage Studies
Customer Loyalty and ValueChannel Management
Customer Retention and DefectionConcept Testing
Mystery ShoppingCustomer Segmentation and Analysis
Service Quality MeasurementsMarket Analysis


Business and Competitive Intelligence
Industry LandscapesWin/Loss Analysis
Benchmarking StudiesDue Diligence
Competitor ProfilesTrend Analysis
Pricing TrackingSWOT Analysis


Sales
Strategy and Planning
Prospect ProfitingBenchmarking Best Practices
Sales Territory AlignmentBrand Management
Sales Performance MeasuresCorporate Positioning
Lead GenerationDue Diligence


Digital
International
Website EvaluationCross Cultural and Multi-Cultural
Concept TestingIn-Country Research
GUI (Graphics User Interface)Ethnic Markets and Diaspora
Concept and User AcceptanceForeign Languages
Usability Studies