Methodologies
Your company and your project are unique. So is the way we approach our engagement with you.
The Market Analytics team is recognized for innovative thinking, creativity in research design and excellence in project execution. We use proven methodologies… but we aren’t limited to off-the-shelf products or “canned” techniques. In every case, we design the most efficient methods to meet your specific needs.
In today’s global marketplace, listening to your customers may also require foreign-language skills or awareness of cultural differences.
Whether your organization is competing locally, nationally, or globally, or reaching out to ethnic consumers, the Market Analytics team can design specialized programs to meet your needs. Our capabilities range from cross-cultural and diaspora market research, to multi lingual focus groups.
We utilize the most cost-effective high-quality methodologies.
- Our standard hierarchy for data collection is to start online, followed by telephone (sometimes mail or fax) and when necessary, face-to-face.
- We frequently recommend innovative hybrid approaches.
- We always seek new and innovative solutions to better meet our client’s needs.
Six Step Process
The Market Analytics team is involved in every step of your project… from analyzing your needs to assisting you in implementing our findings. Our six step process includes:
Before we begin a project, we consider your objectives, budget, time frame and other requirements. Our team approach and access to specialized resources assures that your projects will be delivered on time and within budget. We use an integrated approach that can include a mix of resources.
- Step 1: Listen and Learn. We actively listen to understand your business and industry, the current environment, your specialized needs and – above all – your customers.
- Step 2: Design and Develop. We develop the appropriate methodologies and stimuli for each project.
- Step 3: Inquire and Gather. We collect data through interviews, surveys, focus groups, databases and reference materials. We think about your needs and the best way to drive responses.
- Step 4: Analyze. Information is analyzed through our proprietary software, and by our team of experts. And we always have more than one set of eyes on a project.
- Step 5: Present and Advise. Communicating research results is a critical element of our business. We report our findings in easy-to-understand formats that help you to take action.
- Step 6: Execute and Assess. Depending on your needs, Market Analytics can help you implement study findings and assess results.
Reaching the Right Audience
Market Analytics is able to reach the right target . . . From finding consumers shopping, to creating emails to which “C” level executives respond.
